HeyGen and Kapwing both cover Video, Marketing & Social. HeyGen: AI video platform: avatar videos plus translating existing videos into 175+ languages with your cloned voice and lip sync (Freemium). Kapwing: Browser-based video editor with auto-subtitles, subtitle translation, AI dubbing and lip sync (Freemium). This page compares published facts only; we have not run a head-to-head test.
HeyGen vs Kapwing at a glance
| HeyGen | Kapwing | |
|---|---|---|
| Made by | HeyGen | Kapwing |
| What it is | HeyGen is an AI video platform. You can build videos from a script with AI avatars, or upload an existing video (or paste a YouTube link) and translate it into 175+ languages and dialects: the speaker's voice is cloned, lip movements are synced to the new audio, and subtitles can be added. A brand glossary forces translations and pronunciations of protected terms, and from the Pro plan you can edit and proofread the translated script before rendering. | Kapwing is an online video editor that runs in the browser, with a set of AI tools: auto-subtitles that can be translated into 60+ languages, dubbing dialogue into 40+ languages, text to speech, audio cleanup, silence removal and turning long videos into short clips. Subtitles export as SRT/VTT files, and teams can edit and comment in a shared workspace. |
| Good for | Translate YouTube videos into other languages in your own voice Lip-sync translated videos Make explainer or marketing videos with AI avatars Multilingual training videos | Auto-subtitle and translate videos Dub video dialogue into other languages Export SRT/VTT subtitles for YouTube Edit videos together as a team |
| Use cases | Video, Marketing & Social | Video, Marketing & Social |
| Pricing model | Freemium | Freemium |
| Pricing details | From the official pricing page (USD per month): Free $0 (3 watermarked videos a month, up to 1 minute each, 30+ languages); Creator $29 ($24 billed annually; 600 credits, 1080p export, no HeyGen branding, 175+ languages, videos up to 30 minutes); Pro from $49 (1,000 credits, 4K export, edit and proofread translation scripts); Business $149 plus $20 per seat (videos up to 60 minutes); Enterprise via sales. | From the official pricing page (USD per month on annual billing, which saves 33% vs monthly): Free $0 (10 credits, watermarked exports up to 4 minutes, 720p); Pro $16 (1,000 credits a month, usable for up to 1,000 minutes of auto-subtitles or up to 50 minutes of dubbing, 4K export); Business $50 (4,000 credits a month, up to 200 minutes of dubbing, custom voice clones and lip sync); Enterprise via sales. |
| Sources | heygen.com | kapwing.com |
| Last verified |
FAQ
Is HeyGen or Kapwing cheaper?
HeyGen: From the official pricing page (USD per month): Free $0 (3 watermarked videos a month, up to 1 minute each, 30+ languages); Creator $29 ($24 billed annually; 600 credits, 1080p export, no HeyGen branding, 175+ languages, videos up to 30 minutes); Pro from $49 (1,000 credits, 4K export, edit and proofread translation scripts); Business $149 plus $20 per seat (videos up to 60 minutes); Enterprise via sales. Kapwing: From the official pricing page (USD per month on annual billing, which saves 33% vs monthly): Free $0 (10 credits, watermarked exports up to 4 minutes, 720p); Pro $16 (1,000 credits a month, usable for up to 1,000 minutes of auto-subtitles or up to 50 minutes of dubbing, 4K export); Business $50 (4,000 credits a month, up to 200 minutes of dubbing, custom voice clones and lip sync); Enterprise via sales. Prices change; check the official sites before paying.
Should I choose HeyGen or Kapwing?
Choose HeyGen if you mainly need: Translate YouTube videos into other languages in your own voice; Lip-sync translated videos; Make explainer or marketing videos with AI avatars; Multilingual training videos. Choose Kapwing if you mainly need: Auto-subtitle and translate videos; Dub video dialogue into other languages; Export SRT/VTT subtitles for YouTube; Edit videos together as a team.
More alternatives to HeyGen → · More alternatives to Kapwing →