Mailchimp is an AI tool for marketing & social: Long-running email marketing platform with Intuit Assist generative AI from Standard. Pricing: Freemium (checked 2026-11-14).
Who is Mailchimp for, and who isn't it for?
- ✅ Good fit
- People who need to: A small business emails promotions and new products to customers; Draft personalized emails with Intuit Assist; Buy email credits as needed if you send rarely.
What is Mailchimp?
Mailchimp is Intuit's email marketing platform, with templates, popup forms, segmentation, scheduling, automation flows and reports, plus an SMS add-on. Intuit Assist, its generative AI feature, helps write personalized emails and build ready-to-launch automations and is included on the Standard and Premium plans.
What can I use Mailchimp for?
- A small business emails promotions and new products to customers
- Draft personalized emails with Intuit Assist
- Buy email credits as needed if you send rarely
Is Mailchimp free? How much does it cost?
Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details.
CreditsPer-seat pricingFree trialUsage-based pricing (pay as you go)
FAQ
What is Mailchimp?
Mailchimp is Intuit's email marketing platform, with templates, popup forms, segmentation, scheduling, automation flows and reports, plus an SMS add-on. Intuit Assist, its generative AI feature, helps write personalized emails and build ready-to-launch automations and is included on the Standard and Premium plans.
Who makes Mailchimp?
Mailchimp is made by Intuit Mailchimp.
What can I use Mailchimp for?
Common uses: A small business emails promotions and new products to customers; Draft personalized emails with Intuit Assist; Buy email credits as needed if you send rarely.
Is Mailchimp free? How much does it cost?
Mailchimp has a free plan as well as paid plans. Official pricing (2026-11-14, USD, 0–500 contacts tier): Free $0 with 1 seat, up to 250 contacts and 500 sends a month (250 a day); Essentials from $13/month (50% off for 12 months at $6.50), monthly sends 10x contacts; Standard from $20/month ($10 for the first 12 months), sends 12x contacts, Intuit Assist generative AI included; Premium from $350/month ($175 for the first 12 months). Prices rise with contact count; a Pay As You Go credits option also exists. 14-day free trial of Essentials/Standard requires payment details.
What are some alternatives to Mailchimp?
Other tools for marketing & social include beehiiv, Buffer, Copy.ai, FeedHive, Jasper.
When was this information about Mailchimp last checked?
It was verified on 2026-11-14; see Sources at the bottom of the page. Prices and features can change, so check the official site.
Sources
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