Buffer is an AI tool for marketing & social: Per-channel social media scheduler with an AI Assistant even on the free plan. Pricing: Freemium (checked 2026-11-12).
Who is Buffer for, and who isn't it for?
- ✅ Good fit
- People who need to: Schedule posts for up to 3 accounts on the free plan; Use the AI Assistant to rewrite one idea for different platforms; Agencies pay per client channel and stop paying when a client leaves.
What is Buffer?
Buffer schedules posts across social accounts: LinkedIn, Threads, Pinterest, Bluesky, YouTube, X, Google Business Profile, Instagram, Substack, Mastodon, TikTok and Facebook. Every plan, including Free, includes the AI Assistant for drafting and rewriting posts, plus an ideas board, board view, browser extension, insights, a community inbox and API access. You pay per connected channel, with a lower per-channel rate above 10 channels; nonprofits and charities get 50% off paid plans.
What can I use Buffer for?
- Schedule posts for up to 3 accounts on the free plan
- Use the AI Assistant to rewrite one idea for different platforms
- Agencies pay per client channel and stop paying when a client leaves
Is Buffer free? How much does it cost?
Official pricing (2026-11-12): Free $0 for up to 3 channels with 10 scheduled posts per channel at a time and the AI Assistant; Essentials $5/month per channel billed yearly ($60 per channel), unlimited scheduled posts; Team $10/month per channel billed yearly ($120 per channel), unlimited team members and approval workflows. Channels above 10 cost less each.
FAQ
What is Buffer?
Buffer schedules posts across social accounts: LinkedIn, Threads, Pinterest, Bluesky, YouTube, X, Google Business Profile, Instagram, Substack, Mastodon, TikTok and Facebook. Every plan, including Free, includes the AI Assistant for drafting and rewriting posts, plus an ideas board, board view, browser extension, insights, a community inbox and API access. You pay per connected channel, with a lower per-channel rate above 10 channels; nonprofits and charities get 50% off paid plans.
Who makes Buffer?
Buffer is made by Buffer.
What can I use Buffer for?
Common uses: Schedule posts for up to 3 accounts on the free plan; Use the AI Assistant to rewrite one idea for different platforms; Agencies pay per client channel and stop paying when a client leaves.
Is Buffer free? How much does it cost?
Buffer has a free plan as well as paid plans. Official pricing (2026-11-12): Free $0 for up to 3 channels with 10 scheduled posts per channel at a time and the AI Assistant; Essentials $5/month per channel billed yearly ($60 per channel), unlimited scheduled posts; Team $10/month per channel billed yearly ($120 per channel), unlimited team members and approval workflows. Channels above 10 cost less each.
What are some alternatives to Buffer?
Other tools for marketing & social include beehiiv, Copy.ai, FeedHive, Jasper, Kit.
When was this information about Buffer last checked?
It was verified on 2026-11-12; see Sources at the bottom of the page. Prices and features can change, so check the official site.
Sources
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