Magnific and PicWish both cover Image & Design. Magnific: AI creative platform (Freepik's new name) with the Magnific image and video upscalers, many AI models and a stock library (See official site). PicWish: Online AI photo editor: background removal, white backgrounds, object removal, enhancing (Freemium). This page compares published facts only; we have not run a head-to-head test.
Magnific vs PicWish at a glance
| Magnific | PicWish | |
|---|---|---|
| Made by | Magnific (formerly Freepik) | PicWish |
| What it is | Magnific started as the magnific.ai image upscaling service; its site says Freepik is now Magnific, an AI creative platform where one account generates and edits images, video, audio and 3D, upscales to 4K, and includes a 250M+ stock library, the Spaces collaborative canvas, Figma and Adobe plugins, MCP and an API. Paid plans include a commercial AI licence, and it says it never trains on user data. | PicWish is an online AI image platform launched in 2021. It offers background removal and replacement, white backgrounds, object removal, photo enhancing, ID photos, AI product retouch and an AI Designer; the background remover takes up to 30 files at a time. Available on the web, iOS and Android, plus an image-processing API. |
| Good for | Upscale images to 4K with added detail Upscale video Generate image and video ad creative on one platform Upscale from inside Figma or Adobe apps via plugins | Batch background removal and white backgrounds for product photos Remove unwanted objects from photos Sharpen blurry product photos Make listing images for cross-border e-commerce |
| Use cases | Image & Design, Video | Image & Design, Marketing & Social |
| Pricing model | See official site | Freemium |
| Pricing details | From the official pricing page (2026-11-10, EUR, excl. VAT): Premium €10.50/month billed yearly (€15 shown as the monthly rate), 240K credits a year, includes the Magnific image and video upscalers and a commercial AI licence; Plus €25.50/month yearly (€34), 600K credits a year, includes Magnific and Topaz upscalers and unlimited generations on some models; Pro €62.25/month yearly (€83), from 1.5M credits a year. Credits last 1 year with no monthly reset; top-ups any time. | From the official pricing page (2026-11-10): Free $0 (core features limited, a few free AI trials, no credits, no batch processing; Image Enlarger 6 images); Pro includes 450 credits a month and 100 free HD core-feature downloads a day; Max includes 2,000 credits a month and 15,000 core-feature downloads a month; pay-as-you-go credit packs never expire. Unused subscription credits don't roll over. Pro and Max prices are shown per region on the site. |
| Sources | magnific.ai | picwish.com |
| Last verified |
FAQ
Is Magnific or PicWish cheaper?
Magnific: From the official pricing page (2026-11-10, EUR, excl. VAT): Premium €10.50/month billed yearly (€15 shown as the monthly rate), 240K credits a year, includes the Magnific image and video upscalers and a commercial AI licence; Plus €25.50/month yearly (€34), 600K credits a year, includes Magnific and Topaz upscalers and unlimited generations on some models; Pro €62.25/month yearly (€83), from 1.5M credits a year. Credits last 1 year with no monthly reset; top-ups any time. PicWish: From the official pricing page (2026-11-10): Free $0 (core features limited, a few free AI trials, no credits, no batch processing; Image Enlarger 6 images); Pro includes 450 credits a month and 100 free HD core-feature downloads a day; Max includes 2,000 credits a month and 15,000 core-feature downloads a month; pay-as-you-go credit packs never expire. Unused subscription credits don't roll over. Pro and Max prices are shown per region on the site. Prices change; check the official sites before paying.
Should I choose Magnific or PicWish?
Choose Magnific if you mainly need: Upscale images to 4K with added detail; Upscale video; Generate image and video ad creative on one platform; Upscale from inside Figma or Adobe apps via plugins. Choose PicWish if you mainly need: Batch background removal and white backgrounds for product photos; Remove unwanted objects from photos; Sharpen blurry product photos; Make listing images for cross-border e-commerce.
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