Kit and MailerLite both cover Marketing & Social, Writing. Kit: Creator email marketing with a free plan for up to 10,000 subscribers (Freemium). MailerLite: Email newsletters and automations with an AI writing assistant, priced by list size (Freemium). This page compares published facts only; we have not run a head-to-head test.
Kit vs MailerLite at a glance
| Kit | MailerLite | |
|---|---|---|
| Made by | Kit (formerly ConvertKit) | MailerLite |
| What it is | Kit (formerly ConvertKit) is an email marketing platform for creators and small online businesses, with landing pages, forms, broadcasts, tagging and segmentation, plus selling digital products and paid subscriptions. The paid Creator plan adds visual automations, email sequences and Kit MCP, which connects AI assistants such as Claude, ChatGPT and Gemini directly to your list for analysis and actions. | MailerLite is an email marketing platform for small businesses and solo creators. You build emails in a drag-and-drop, simple or custom-HTML editor and add automations, signup forms, landing pages and a simple website, and you can sell digital products or take bookings. Comfort and above include an AI writing assistant and smart sending; every plan offers MCP access so assistants such as Claude or ChatGPT can connect to the account. |
| Good for | A solo creator emails up to 10,000 subscribers for free Run automated sequences that introduce a course or product to new subscribers Connect an AI assistant to the list for analysis | A small shop emails a monthly newsletter to about 1,000 subscribers Draft promotional emails with the AI writing assistant Send new subscribers an automatic welcome sequence |
| Use cases | Marketing & Social, Writing | Marketing & Social, Writing |
| Pricing model | Freemium | Freemium |
| Pricing details | Official pricing (archived snapshot of 2026-11-13, USD): Free $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator at 1,000 subscribers $390 billed yearly ($33/month, yearly saves 17%), adding visual automations, email sequences and Kit MCP; Pro at 1,000 subscribers $66/month standard (yearly), with a limited-time first year at $593. 14-day free trial of paid plans, no credit card; refund within 30 days of signup. | Official pricing (2026-11-14, USD): Free $0 for 250 subscribers, 2,500 emails a month and 2 seats; Comfort from $12/month (500 subscribers, billed monthly; 10% off yearly at $10.80/month), at 1,000 subscribers $19 monthly or $17.10/month billed yearly with 10,000 emails a month, AI writing assistant included; Power from $25/month (at 1,000 subscribers $39 monthly or $35.10/month yearly) with unlimited emails and seats; Enterprise for 200K+ subscribers via sales. 14-day free trial of paid features, no credit card required. |
| Sources | web.archive.org | mailerlite.com |
| Last verified |
FAQ
Is Kit or MailerLite cheaper?
Kit: Official pricing (archived snapshot of 2026-11-13, USD): Free $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator at 1,000 subscribers $390 billed yearly ($33/month, yearly saves 17%), adding visual automations, email sequences and Kit MCP; Pro at 1,000 subscribers $66/month standard (yearly), with a limited-time first year at $593. 14-day free trial of paid plans, no credit card; refund within 30 days of signup. MailerLite: Official pricing (2026-11-14, USD): Free $0 for 250 subscribers, 2,500 emails a month and 2 seats; Comfort from $12/month (500 subscribers, billed monthly; 10% off yearly at $10.80/month), at 1,000 subscribers $19 monthly or $17.10/month billed yearly with 10,000 emails a month, AI writing assistant included; Power from $25/month (at 1,000 subscribers $39 monthly or $35.10/month yearly) with unlimited emails and seats; Enterprise for 200K+ subscribers via sales. 14-day free trial of paid features, no credit card required. Prices change; check the official sites before paying.
Should I choose Kit or MailerLite?
Choose Kit if you mainly need: A solo creator emails up to 10,000 subscribers for free; Run automated sequences that introduce a course or product to new subscribers; Connect an AI assistant to the list for analysis. Choose MailerLite if you mainly need: A small shop emails a monthly newsletter to about 1,000 subscribers; Draft promotional emails with the AI writing assistant; Send new subscribers an automatic welcome sequence.
More alternatives to Kit → · More alternatives to MailerLite →